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NBC’s Financial Losses From the Olympics Only Slightly Less Wretched Than Expected

Written on:April 21, 2010
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Olympics: Report says no single reason for luger’s death
The death of Georgian luger Nodar Kumaritashvili, killed during a training run at the Vancouver Olympics, was not caused by one single event, the International Luge Federation says

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NBC’s Financial Losses From the Olympics Only Slightly Less Wretched Than Expected
Back in January, reports circulated that NBC was going to lose as much as $250 million on broadcasting the Vancouver Olympics. Turns out that wasn’t very far off the mark. The network ended up taking a hit of $223 million, on account of better than expected ratings. So congrats NBC: it only ended up being about 90 percent as bad as expected. In fact, the Olympics didn’t even generate enough …

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